Today, trends vary much more rapidly. Some seem recycled from previous eras, while others were definitely never meant to come back, but Athflow seems to be a trend here to stay, becoming increasingly popular in 2021.
What is ‘Athflow,’ and where did it come from?
Athflow is a trend born out of the lockdown caused by quarantine during the coronavirus pandemic. In the early 2020s, as millions of people globally found themselves between four walls and a roof, the cultural changes were many.
Both our personal routines and work habits changed completely, and we had to start contemplating a new ‘telematic’ life. However, despite being in the comfort of our home, many of us had to try to maintain certain work normality — between meetings and videoconferences – which gave rise to new ways of dressing.
Thus, Athflow was born, a combination of ‘athleisure’ and ‘flow,’ and describes a trend highlighted and discovered on Pinterest when searches for more comfortable and casual clothing increased at the end of the year. It refers to those garments that make us feel comfortable and chic at the same time, adapting to different situations – from a work meeting to a yoga class.
The chic comfort of Athflow
The key to a good athflow look is the comfort and versatility of the garments while remaining stylish without losing the comfort of sportswear. The focus is on lightweight, and less fitted garments, neutral colors, simple silhouettes, plain garments without many embellishments, and synthetic fabrics are left aside to give way to comfortable fabrics such as cotton, linen, and knit.
Think of all the chic of fashion combined with the comfort of loungewear and the lightness of sportswear all in one look; think of the convenience of being able to wear the same clothes to your work meetings, working out at home, and even lounging on the couch — sounds perfect, doesn’t it?
This new normal that we now live in has been driving this trend and has been changing the way we dress. That’s why we are not surprised that the Athflow is consolidating so much and is becoming the current style par excellence.
Even big fashion houses like Prada, Fendi, JW Anderson, and Michael Kors are opting to change the style a little and adapt by making much lighter garments, using more comfortable materials and much simpler designs that are more functional and versatile for our day to day from home.