This is a sponsored partnership between Robitussin and LatinaMoms.com
The voice and presence of our Latin community are stronger than you can imagine. Regarding streaming, although Latinos represent approximately 19% of the U.S. population, recent studies have shown that Latinos account for 42% of the country’s most viewed content on streaming services.
Robitussin brings you this and more data on the importance of the Latino voice in representation on the small and big screen.
Here are the details!
The importance of the Latino audience in numbers
Did you know that among Hispanics, impressions of streaming content increased by 22% through July 2022? Hispanics’ streaming time increased 19% more than last year.
Across the various platforms and services available, Netflix and YouTube are the most popular among Hispanics. This audience spent 24% and 57% more time with these platforms than non-Hispanic Whites during July 2022.
As an overview, 56% of Hispanics are shown saying that they’re more likely to continue watching the content when it features their raza.
What can be done differently?
It’s all about representation. Did you know only 12% of Latinos are in the media and entertainment industry? The importance of key behind-the-camera influence in roles like producing, writing, and show running to the overall cultural watchability and cultural relevance of a program cannot be overstated.
So, don’t hold back! If you’re a Latino in Hollywood (or making your way to Hollywood), make sure you’re loud and proud about it!