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Latina Moms

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How Latin Audiences Have Impacted The Streaming Industry

Posted by Latina Moms in Culture on 02/06/23

This is a sponsored partnership between Robitussin and LatinaMoms.com

The voice and presence of our Latin community are stronger than you can imagine. Regarding streaming, although Latinos represent approximately 19% of the U.S. population, recent studies have shown that Latinos account for 42% of the country’s most viewed content on streaming services.

Robitussin brings you this and more data on the importance of the Latino voice in representation on the small and big screen.

Here are the details!

The importance of the Latino audience in numbers

Did you know that among Hispanics, impressions of streaming content increased by 22% through July 2022? Hispanics’ streaming time increased 19% more than last year. 

Across the various platforms and services available, Netflix and YouTube are the most popular among Hispanics. This audience spent 24% and 57% more time with these platforms than non-Hispanic Whites during July 2022.

As an overview, 56% of Hispanics are shown saying that they’re more likely to continue watching the content when it features their raza. 

What can be done differently?

It’s all about representation. Did you know only 12% of Latinos are in the media and entertainment industry? The importance of key behind-the-camera influence in roles like producing, writing, and show running to the overall cultural watchability and cultural relevance of a program cannot be overstated. 

So, don’t hold back! If you’re a Latino in Hollywood (or making your way to Hollywood), make sure you’re loud and proud about it!

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A new year has begun, and we're all ready to pack A new year has begun, and we're all ready to pack our closets with the latest fashion trends. 2022 will be a year of change for everyone, and fashion will be no exception as we will see the return of some daring styles while maintaining the comfort of life working from home — thank you, COVID 🙄🙄.⠀
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From daring catsuits to comfortable oversized jackets, 2022 will be the year to spice up our closet. Visit the link in our bio for more!⠀
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#fashionlovers #outfitoftheday #fashionweek #fashionaddict #fashionistas #fashiongram #fashionstyle #fashionable #fashionista #style #latinamoms
At Latina Moms, we've kicked off the year in the b At Latina Moms, we've kicked off the year in the best possible way: by returning to Hogwarts. Twenty years after the Harry Potter saga conquered our hearts, we’ve enjoyed a new adventure with our children -- and boy, was it worth it! Our favorite characters -- who are now our children's favorites -- have taken us on a trip to the magical world wrapping ourselves in goodies this time as a family. Now streaming on @HBOMax. Did you watch the Return to Hogwarts Special? How did it feel?

@PalanteHBOMax  #ReturnToHogwarts #PalanteHBOMax #hbomaxpartner
We are already diving into 2022, and it is time to We are already diving into 2022, and it is time to start working on all those resolutions we promised ourselves before the year began. ⠀
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But let's be honest, most resolutions are often forgotten on a piece of paper in some drawer, and that needs to change!⠀
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These simple-but-effective steps will help you stay true to your resolutions!⠀
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More in the link in bio.⠀
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#resolutions #goals #newyear #fitness #e #motivation #health #love #newyearsresolutions #life #newyears #happynewyear #bonneann #resolution #newyearsresolution #gym #instagood #dec #happy #jan #celebration #soir #weightloss #noexcuses #inspiration #happiness #selfcare #healthyliving #blogger #latinamoms
Yoga has gained tremendous popularity over the yea Yoga has gained tremendous popularity over the years, especially during the pandemic — it became the meditation method of choice for many. ⠀
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A practice that combines physical exercise with meditation to achieve a greater connection with your body, mind, and soul, perfect to start this year, right? 🧘🏽‍♀️🧘🏽⠀
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‍Learn about our fav yoga routines to start the year in the link in our bio!⠀
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#yoga #fitness #meditation #yogapractice #love #yogainspiration #yogalife #yogaeverydamnday #yogi #mindfulness #workout #yogateacher #yogalove #gym #motivation #pilates #yogaeveryday #health #namaste #wellness #yogagirl #nature #yogaeverywhere #healthylifestyle #fitnessmotivation #yogachallenge #healing #peace #yogapose #latinamoms
The best thing about returning to the magical worl The best thing about returning to the magical world of Harry Potter has been being able to enjoy it as a family. We enjoyed our own version of the Sorting Hat at home, and we had a member of each house in our living room! From the bravery of Gryffindor to the loyalty of Hufflepuff and the intelligence of Ravenclaw to the ambition of Slytherin, we have reminisced together about our favorite saga. And you? Which house do you belong to?⠀
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Harry Potter 20th Anniversary: #ReturnToHogwarts is now streaming on @HBOMax. @PalanteHBOMax  #ReturnToHogwarts #PalanteHBOMax #hbomaxpartner
We start 2022 on the right foot with a new lunar c We start 2022 on the right foot with a new lunar cycle that will recharge our energies and push us to achieve our purposes. 🌑⠀
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We’re talking about the New Moon that begins this January 2nd in Capricorn, the sign of discipline.⠀
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Find out everything you need to know in the link in our bio!⠀
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#newmoonincapricorn #newmoonmagic #newmoonenergy #newmoonblessings  #astrology #newmoonintentions #newmoonvibes #newmoonritual  #newmoonwishes #newmooninleo #healing #spirituality #moon #meditation #spiritualawakening #love #crystals #newmoon #selflove #tarot #witchesofinstagram #latinamoms
Taking spirituality into account can help you star Taking spirituality into account can help you start the New Year with determinations — all you need to do is tweak your spiritual ritual. 🔮⠀
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We want to share our easy-to-follow rituals, at least a few of them, so that you can bring light and peace into 2022. We all could use some of that, don’t you agree? 💫⠀
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Check them out in the link in our bio!⠀
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#healingenergy #latinamoms #goddessenergy #goddesslife #californiagoddess #blackwitches #blackwitchesofinstagram #morningrituals #goddessflow #witchesofinstagram #energyhealer #lovebath #tarotcards #tarot #spiritualjourney #spiritual #rituals #fullmoon #crystalhealing #conjurequeen #ritual #crystals #reiki #magick #fullmoonritual #healing #goddesslifestyle #witchesofcolor #healingjourney #selfloveritual
The beginning of a new year might be a bit confusi The beginning of a new year might be a bit confusing. If you’re like us, you might go through brief panics when you try to determine whether a particular task is part of your daily to-do list or is part of your New Year’s resolutions. ⠀
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However, we’ve learned how to manage our tasks and prioritize resolutions from anything else.⠀
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Check out the link in our bio and learn how!⠀
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#newyearsresolution #newyears #newyearseve #newyear #jan #dec #happynewyear #newyearscelebration #goals #newyearsday #newyearsparty #hello #instagood #party #photooftheday #celebrate #celebration #bye #donewith #fun #holidaycrazy #happyfourth #christmasdecor #turkeyorham #happyhalloween #thanksgivingtable #valentineformyvalentine #holidayspirit #tflers #latinamoms

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