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TikTok, An Educational Tool? Yes, Here’s Why.

Posted by BELatina in Culture, Tech on 08/25/20

TikTok, the popular video-sharing social media platform that has taken Gen-Z by storm, has cemented itself as the app du jour, making its trendy ancestors, Snapchat, Instagram, and especially Facebook, effectively obsolete. 

The social networking platform is a Chinese-owned video-sharing site that initially gained popularity through its users sharing 15-second videos of dancing and lip-syncing to popular music. Its reputation has been notably scrutinized by older generations (including millennials) who simply don’t understand it’s mass appeal. 

And while indeed, much of TikTok content is still derived from catchy songs and viral dance videos, (see: “Toosie Slide” and “Savage”), many of its users have started to head to TikTok for an entirely different purpose: to learn. 

Yeah, you read that right. TikTok users have increasingly turned to the platform to experience what experts are calling “micro-learning” — small bites of easily digestible and fast-paced educational videos that can range from teaching viewers a useful life skill to informing them of little-known facts. 

The omnipresence of TikTok micro-learning was expedited by the effects of COVID-19 on TikTok’s audience–namely forcing them into their homes and in front of their screens. Shortly after, users began to group educational videos under the hashtag  #LearnOnTikTok, and the popularity of micro-learning videos soon took off.

“Over the last few weeks, we’ve seen views for videos with the #LearnOnTikTok get over 7 billion views for just over a million videos,” TikTok’s general manager for Europe, Rich Waterworth, told Digiday in June. 

TikTok users have created viral educational videos about everything from cooking to chemistry, from art to skincare, from fashion-tips to under-recorded history. Because of its format, micro-learning has become especially appealing to Gen Zers — a generation also affectionately known as the “iPhone generation” due to being the first generation of kids who have no memory of what life was like before the internet. 

Another thing that makes #LearnOnTikTok so compelling is how users can cater their learning to their individual interests. 

TikTok’s algorithm is so fine-tuned that it can cater to your feed with videos similar to those you’ve shown interest in before. This is especially appealing to the activism-engaged generation of youngsters who love to educate themselves about marginalized communities, whether those be BIPOC, queer, or Latinx, or an intersection of all of those above. 

“TikTok is a safe space to explore stories that matter most to young people,” says social media manager Martin Jefferies of English Heritage. “So things like black history, LGBTQ stories from some of our sites, women’s history as well — it feels like a very safe, welcoming environment.”

Not the type to pass up a trend without profiting off of it, TikTok has quickly taken advantage of #LearnOnTikTok by launching a formal campaign in which they recruited celebrities and professional educators to produce content for the platform that has long relied on user-generated content. 

TikTok has recently announced that they were collaborating with household names like Bill Nye, Lilly Singh, and Neil Degrasse Tyson to help provide “premium” educational content to their young, hungry audience. 

While some digital experts are calling TikTok’s change in content strategy a “shift towards maturity,” we can’t help but disagree with them. We think that by prioritizing education, TikTok is serving their young audience more than ever.

BELatina is a trusted media source that recognizes, celebrates and empowers the vibrant and diverse Latina/Afro-Latinx community and the growing cultural zeitgeist they inform.

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A new year has begun, and we're all ready to pack A new year has begun, and we're all ready to pack our closets with the latest fashion trends. 2022 will be a year of change for everyone, and fashion will be no exception as we will see the return of some daring styles while maintaining the comfort of life working from home — thank you, COVID 🙄🙄.⠀
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From daring catsuits to comfortable oversized jackets, 2022 will be the year to spice up our closet. Visit the link in our bio for more!⠀
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#fashionlovers #outfitoftheday #fashionweek #fashionaddict #fashionistas #fashiongram #fashionstyle #fashionable #fashionista #style #latinamoms
At Latina Moms, we've kicked off the year in the b At Latina Moms, we've kicked off the year in the best possible way: by returning to Hogwarts. Twenty years after the Harry Potter saga conquered our hearts, we’ve enjoyed a new adventure with our children -- and boy, was it worth it! Our favorite characters -- who are now our children's favorites -- have taken us on a trip to the magical world wrapping ourselves in goodies this time as a family. Now streaming on @HBOMax. Did you watch the Return to Hogwarts Special? How did it feel?

@PalanteHBOMax  #ReturnToHogwarts #PalanteHBOMax #hbomaxpartner
We are already diving into 2022, and it is time to We are already diving into 2022, and it is time to start working on all those resolutions we promised ourselves before the year began. ⠀
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But let's be honest, most resolutions are often forgotten on a piece of paper in some drawer, and that needs to change!⠀
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These simple-but-effective steps will help you stay true to your resolutions!⠀
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More in the link in bio.⠀
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#resolutions #goals #newyear #fitness #e #motivation #health #love #newyearsresolutions #life #newyears #happynewyear #bonneann #resolution #newyearsresolution #gym #instagood #dec #happy #jan #celebration #soir #weightloss #noexcuses #inspiration #happiness #selfcare #healthyliving #blogger #latinamoms
Yoga has gained tremendous popularity over the yea Yoga has gained tremendous popularity over the years, especially during the pandemic — it became the meditation method of choice for many. ⠀
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A practice that combines physical exercise with meditation to achieve a greater connection with your body, mind, and soul, perfect to start this year, right? 🧘🏽‍♀️🧘🏽⠀
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‍Learn about our fav yoga routines to start the year in the link in our bio!⠀
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The best thing about returning to the magical worl The best thing about returning to the magical world of Harry Potter has been being able to enjoy it as a family. We enjoyed our own version of the Sorting Hat at home, and we had a member of each house in our living room! From the bravery of Gryffindor to the loyalty of Hufflepuff and the intelligence of Ravenclaw to the ambition of Slytherin, we have reminisced together about our favorite saga. And you? Which house do you belong to?⠀
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Harry Potter 20th Anniversary: #ReturnToHogwarts is now streaming on @HBOMax. @PalanteHBOMax  #ReturnToHogwarts #PalanteHBOMax #hbomaxpartner
We start 2022 on the right foot with a new lunar c We start 2022 on the right foot with a new lunar cycle that will recharge our energies and push us to achieve our purposes. 🌑⠀
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We’re talking about the New Moon that begins this January 2nd in Capricorn, the sign of discipline.⠀
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Find out everything you need to know in the link in our bio!⠀
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Taking spirituality into account can help you star Taking spirituality into account can help you start the New Year with determinations — all you need to do is tweak your spiritual ritual. 🔮⠀
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We want to share our easy-to-follow rituals, at least a few of them, so that you can bring light and peace into 2022. We all could use some of that, don’t you agree? 💫⠀
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Check them out in the link in our bio!⠀
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The beginning of a new year might be a bit confusi The beginning of a new year might be a bit confusing. If you’re like us, you might go through brief panics when you try to determine whether a particular task is part of your daily to-do list or is part of your New Year’s resolutions. ⠀
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However, we’ve learned how to manage our tasks and prioritize resolutions from anything else.⠀
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Check out the link in our bio and learn how!⠀
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